Mailjet blog
Latest stories
Everything you need to start building connections that matter.
How to create an email newsletter
So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...
Read more
How to avoid email spam filters
So, you're sick and tired of hearing about your beautiful emails landing in spam? We're glad you checked in. If you’re responsible for your organization’s email campaigns, you’re probably constantly thinking about how to avoid spam filters, spam words, and always...
Read more
Unsubscribe link: Why it’s critical for your email marketing campaigns
We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list. In fact, you’re probably a bit tired of hearing all about it by now. We get it. But...
Read more
What is an SMTP relay and why do we use it?
Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the ins and outs of emailing is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...
Read more
How to track email marketing with Google Analytics 4
Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...
Read more
Key parts of every email campaign
Like a high-powered rocket designed to propel your business toward profitability, an email marketing campaign comprises multiple moving parts. These essential components create an opportunity to connect with your subscribers and win positive engagement. However...
Read more
Gmail Promotions tab: A guide to optimize email delivery
The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic and just stated that it would have a negative impact on the opens and clicks of...
Read more
Relationship marketing: The path to stable revenue growth
You’ve probably heard the saying: “It’s easier to keep a customer than to get a new one.” And while it may sound obvious, many companies still aren’t using relationship marketing strategies to build customer loyalty.
Read more
What’s the best time to send your email newsletter?
If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates (CTR) will be...
Read more
Introducing Mailjet's new webinar series: Email Academy
We know what you’re thinking – building a highly performant email marketing strategy can seem tough. At Mailjet by Sinch, though, we believe it doesn’t have to be, and we’re constantly committed to producing content that will help demystify the world of email...
Read more
Why a consistent email cadence matters
With summer coming, it can be tempting to slack off on your email marketing. Maybe you wonder if your customers check their inbox as much during the summer. With more vacations, a few major holidays, and a general feeling of increased leisure, you may be...
Read more
How omnichannel marketing can enhance your digital strategy
Let's do a quick activity. Try to remember all the times you've used the internet today. Every Google search, every email you've sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. We’re guessing it's a lot. And most...
Read more
Keep me posted! Get our news and tips every week.
How to tackle the biggest email design and development challenges
The email channel is an excellent way to achieve major marketing objectives, but for those who design and code campaigns, it also causes frustration. Why doesn’t this look right in Outlook? How come our logo disappears in dark mode? Why is it so hard to make a...
Read more
The AI data privacy conundrum: Is ChatGPT safe?
It’s big. It’s new. And it’s scary. No, not the latest TV series reboot. We’re talking about artificial intelligence (AI) and ChatGPT privacy, and how these new tools are upending industries and making people, businesses, and governments wonder about the safety...
Read more
10 best practices for must-read content
“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting, we’d be rich. While email newsletters can be great tools for engagement, creating a truly outstanding email newsletter means doing more than simply...
Read more
Email marketing objectives: 10 ways it can boost your business
What can email marketing do for you and your business? Seriously... What’s the point of sending emails anyway? We could talk all day about the value of reaching people through email communications. But why take our word for it? Let’s explore the many ways you can...
Read more
Email file sizes: How big is too big?
Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement and deliverability. So how big is too big for email file sizes? Is it time you put your email...
Read more
The state of small business email marketing: Inbox Insights 2023
In many ways, the inbox provides a level playing field for businesses of all sizes and types. If you can build a list of engaged subscribers and deliver relevant messages, a small business has about the same chance of reaching someone with email as a Fortune 500...
Read more
How to create an email list signup form
Your email list signup form is the foundation for everything you do as an email marketer. Without a carefully collated and well-maintained email list, it doesn't matter how sophisticated your email campaigns are. If you are not targeting the right people (or...
Read more
56+ email subject lines that beg to be opened
Email subject lines are like the headline for your emails. How important are headlines in any advertising copy? Headlines are the gateway to the rest of your message. The ability to consistently write effective subject lines will result in higher open rates and more...
Read more
10 newsletter signup form examples that drive conversions
No matter how you drive traffic to your website, converting fleeting online visitors to more loyal and potentially profitable email subscribers should be a priority for any online marketer. This process starts with having a great email newsletter signup form to capture...
Read more
Single vs. double opt-in: Which one should you use?
If you’ve been using single opt-ins for a while, the idea of double opt-ins may seem a little daunting. You’re effectively doubling the number of steps a user takes before their added to your lists. And this can be a little scary for most email marketers whose KPIs are...
Read more
Here’s how flat design makes marketing emails appealing
Simple ways of completing a task make your life easier. Whether it’s a coffee maker that brews a fresh pot or a car door that opens without a key, ease of use goes a long way toward efficiently helping you through the day. More and more these days, the same...
Read more
Email marketing statistics: From overall success to personalization
Email marketing statistics help you measure and compare your program’s success and strategy to other senders. While it’s totally true that every industry, brand, and contact list is unique, looking at the big picture helps you find areas of improvement. Inbox Insights...
Read more